Mahindra Group Targets 25% Share in Domestic Rotavator Market with New Product Launch

Mahindra Group aims to capture a 25% share of the domestic rotavator market amid rising farm mechanisation. The company recently launched a new heavy-duty rotavator series, Mahavator HD, featuring a wider mast design and spanning 4 to 9 feet. With an expected market size of 260,000-270,000 units this year, Mahindra plans modular capacity expansion at its two manufacturing facilities to meet demand, targeting around 50,000 unit sales, approximately 20% of total volumes.