super.money Launches QR Code Kite Activation for Makar Sankranti in Mumbai

During Makar Sankranti in Mumbai, super.money launched a festive activation featuring a giant kite with a QR code over Carter Road. Passers-by scanned the code to receive a cashback reward on their first UPI transaction, blending tradition with digital engagement. The kite went viral on social media, with users sharing videos and commenting on the creative and simple campaign. The activation was noted for its playful approach, connecting cultural celebration with technology without aggressive promotion.