Titan Company Limited is launching a new brand, 'beYon', to enter the lab-grown diamond (LGD) jewellery segment. The first exclusive retail store will open in Mumbai on December 29, 2025, with plans for additional stores in Mumbai and Delhi. This move diversifies Titan's offerings beyond watches, perfumes, sarees, and handbags, targeting women's lifestyle and adornment needs with curated LGD jewellery, capitalizing on growing consumer interest in sustainable luxury.