Samantha Ruth Prabhu's Secret Alchemist Secures $3 Million in Seed Funding

Samantha Ruth Prabhu's clean fragrance venture, Secret Alchemist, has secured $3 million in seed funding. The investment, which includes participation from institutional investors, will support the brand's expansion of its fragrance portfolio, enhancement of formulation expertise, and strengthening of R&D capabilities. The company aims to build an India-first fragrance brand with global relevance, focusing on clean ingredients and science-backed aromatherapy blended with contemporary perfumery.