India's FMCG Growth Slows in December Quarter Amid GST Transition and Market Adjustments

India's FMCG market growth slowed to 7.8% in the October-December 2025 quarter, with volume growth at 2.6%, the lowest in over eight quarters, due to GST rate cuts and a high festive base. Rural markets continued to outpace urban growth, though the gap narrowed as metro consumption and e-commerce demand recovered. Traditional trade faced supply and pricing adjustments, while organised channels like modern retail and e-commerce adapted faster, showing signs of stabilisation post-GST transition.