India's FMCG Market Growth Slows in December Quarter Amid GST Transition

India's FMCG market growth slowed in the October-December 2025 quarter, with volume growth at 2.6%, the lowest in seven quarters, and value growth at 7.8%, its slowest in five quarters, according to NielsenIQ. The urban-rural volume growth gap narrowed as rural growth eased to 2.9% and urban growth rose to 2.3%, supported by metro consumption recovery and e-commerce normalization. The slowdown is attributed to GST 2.0 transition effects, a high festive base, and supply and pricing adjustments, particularly impacting traditional trade, which showed significant volume decline.