FSSAI Prohibits Dabur from Selling Food Products with Misleading '100 Per Cent' Claims
India's food regulator FSSAI has prohibited Dabur India from selling several products, including honey, cow ghee, and edible oils, that carry misleading '100 per cent' claims such as '100 Natural' and '100 Pure'. The regulator found these claims unverifiable and likely to mislead consumers, violating the FSS (Advertising Claims) Regulations, 2018. Dabur was also found using the Jaivik Bharat Logo without valid organic endorsement. FSSAI directed Dabur to stop sales immediately and submit an action report within 15 days.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (49/100). Lens Score 51/100.
Outlets measured: hindustantimes, economictimes, news18. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (45–52/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
news18 broke this story on 3 Aug, 04:47 pm. Other outlets followed.