Blinkit, Zepto, and Swiggy Adjust Delivery Fees and Timelines Amid Market Competition

Quick commerce platforms Blinkit, Zepto, and Swiggy Instamart have recently adjusted their service models amid rising competition and regulatory concerns. Blinkit, responding to rivals like Amazon Now and Flipkart Minutes, has reduced delivery fees in select markets such as Gurgaon, Bengaluru, and Mumbai. Meanwhile, all three companies have discontinued their 10-minute delivery promises following government orders and safety concerns, with customers expressing support for safer, slightly longer delivery times.