Bengaluru Woman Builds Rs 20 Lakh Bindi Business with Bollywood Customers
Bengaluru entrepreneur Meghna Khanna launched The Bindi Project in December 2022, creating handcrafted, stylish bindis that blend traditional and modern fashion. Starting with a Rs 5 lakh investment, the business grew to over 1,500 customers and Rs 20 lakh in annual revenue by 2025. The brand has attracted Bollywood celebrities like Kareena Kapoor, Kajol, Sonam Kapoor, and Tamannaah Bhatia. Khanna previously ran a handcrafted jewellery brand before the pandemic, shifting focus to bindis after a conversation about her grandmother's accessory inspired her.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 32/100.
Outlets measured: moneycontrol, economictimes. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
economictimes broke this story on 29 Oct, 04:44 pm. Other outlets followed.