Mercedes-Benz India and Greaves Cotton Highlight Impact of FTAs and Market Shifts at Rising Bharat Summit

At the Rising Bharat Summit 2026, Mercedes-Benz India's CEO Santosh Iyer highlighted the company's shift towards a value-driven luxury focus, with premium models driving revenue despite a slight volume decline in 2025. Iyer also emphasized the transformative potential of India's Free Trade Agreements (FTAs) for economic growth, particularly in automotive exports and investment. Similarly, Greaves Cotton's CEO Parag Satpute noted that the India-EU FTA would enhance policy stability, reduce trade barriers, and boost exports, supporting long-term manufacturing investments.