Kia has launched the new generation Seltos SUV with a starting ex-showroom price of Rs 10.99 lakh for the base HTE variant. The Seltos offers eight trim levels, three engine options, and multiple transmission choices, with over 30 variants available. The HTE variant includes features like cruise control and keyless entry, while the HTE(O) offers an automatic transmission with additional updates. The article explores whether the base model provides good value for money.