Hard Rock International Closes 10 Cafe Outlets in India After Ending JSM Franchise Deal

Hard Rock International has terminated its franchise agreement with JSM Corporation Pvt Ltd, leading to the closure of 10 Hard Rock Cafe outlets across major Indian cities including Bengaluru, Delhi, Chennai, Hyderabad, Kolkata, and Pune. The closures affect cafes and Rock Shops but exclude the Hard Rock Hotel in Goa, which operates independently. The decision follows reported operational and strategic differences, rent defaults, and profitability challenges. Hard Rock International is exploring alternative ways to maintain its presence in India amid mixed public reactions and nostalgia for the brand's music-themed dining experience.