Ladakh Plans to Develop Pashmina as a Global Luxury Brand, Supporting Local Artisans

Ladakh's Lieutenant Governor Kavinder Gupta announced plans to elevate Pashmina as a global luxury benchmark by shifting value creation from raw fibre supply to local processing, branding, and marketing. Emphasizing the heritage and economic potential of Pashmina, Gupta highlighted policies to support Changpa shepherds and artisans, ensuring their rights and sustainable practices. The initiative aims to involve youth through skill development and government support, while stakeholders at the Pashmina Conclave discussed strengthening the entire value chain for high-end products.