Farmers in Prayagraj are achieving high returns by cultivating exotic vegetables like lettuce, zucchini, and broccoli in polyhouses and nethouses, moving away from traditional crops. This shift, supported by state government subsidies under the Integrated Horticulture Development Mission, caters to the growing demand from retail outlets, premium hotels, and health-conscious consumers. Farmers report significant income increases, transforming their agricultural prospects and supplying produce to major cities across Uttar Pradesh.