Aviva Life Insurance Introduces Term Plan with Return of Premiums Feature
Aviva Life Insurance India has launched the Aviva Smart Return of Premium Term Plan, a term insurance product offering life cover for 10 to 30 years with a return of 105% of total premiums paid upon survival to maturity. The plan covers life insurance amounts from Rs. 5 lakh to Rs. 50 lakh, allows entry for individuals aged 18 to 60, and includes optional riders for accidental and critical illness coverage. It also offers flexible premium payment options and the ability to purchase under the Married Women's Property Act to protect beneficiaries.
First-hand measurement across 4 sources
We measured how 4 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 34/100.
Outlets measured: thetribune, businessstandard, news18, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 17 Sept, 08:11 am. Other outlets followed.