Karnataka experienced a significant surge in liquor sales during the New Year period, generating Rs 1,668.99 crore in sales value and Rs 1,319.11 crore in excise revenue between December 23 and December 31. This marks a 10.19% revenue growth and 8.94% sales value increase year-on-year. While Indian Made Liquor sales volume decreased slightly, higher prices boosted revenue. Beer sales volume saw a modest recovery, increasing by 1.5%.