Gen Z to Drive $1.3 Trillion Consumption in India by 2030: Report

By 2030, India's Gen Z, born between 1997 and 2012, will comprise 27% of the population and drive USD 1.3 trillion in consumption, reshaping markets with a focus on experiences, sustainability, and digital convenience, according to Redseer Strategy Consultants. This generation values inclusivity, self-expression, and authenticity. They significantly influence the beauty and personal care sector, projected to reach nearly USD 19 billion, with increased spending by both women and men adopting gender-neutral grooming routines and prioritizing product solutions over brand loyalty.