Bewakoof Co-Founder Prabhkiran Singh Steps Down After 14 Years as CEO

Prabhkiran Singh, co-founder and CEO of D2C fashion brand Bewakoof, announced his exit after leading the company for 14 years since its founding in 2011-2012. Singh cited personal priorities including health and family for his decision and will remain until March to ensure a smooth transition. Bewakoof, acquired by TMRW under Aditya Birla Group in 2023, has grown into a prominent youth-focused brand, shipping over 20,000 products daily and crossing ₹100 crore in revenue.