Rolls-Royce is shifting its strategy, focusing on customized V12 engine vehicles for wealthy clients due to waning demand for its first electric model, the Spectre. While still planning future electric offerings, the company emphasizes catering to buyer preferences, including continued production of V12 engines. This move aligns with a broader trend in Europe and the US where automakers are re-evaluating aggressive electric vehicle targets amid uneven global demand and policy shifts.