Trump Media and Technology Group plans to launch a new cryptocurrency, distributing one token per share to its shareholders. The digital token will operate on the Cronos blockchain, in partnership with crypto exchange Crypto.com. This move expands the company's ventures into digital assets, adding to previous Trump-linked cryptocurrencies. Donald Trump, as the largest shareholder, is set to receive a substantial portion of the tokens. The announcement coincides with a more favorable regulatory environment for crypto businesses.