Gen Z Reshapes Banking with Mobile-First Approach, Banks Adapt to Digital Demands
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Gen Z Reshapes Banking with Mobile-First Approach, Banks Adapt to Digital Demands

Generation Z is transforming banking by prioritizing mobile apps and UPI for all financial transactions, largely bypassing traditional bank branches. This digital-first approach, driven by a demand for speed and simplicity, sees Gen Z relying on their smartphones for payments, fund transfers, and account management. Banks are responding by enhancing digital capabilities to attract and retain this tech-savvy demographic, with a significant portion of new digital customers now belonging to Gen Z.

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