In 2025, India's retail sector experienced a significant transformation with the convergence of traditional e-commerce and quick commerce, making rapid delivery the new industry standard. What started with grocery delivery has expanded to electronics and white goods, driven by consumer demand for convenience. Quick commerce is now India's fastest-growing retail format, reaching millions of users and projected to capture 10% of branded retail sales by 2030. Major players like Amazon and Flipkart have launched their own rapid delivery services, and dark stores have scaled up significantly.