Tata Consumer Products Prioritizes Volume Growth and Wellness Expansion Amid Cooling Inflation

Tata Consumer Products is focusing on volume-driven growth over price hikes amid cooling commodity inflation, aiming to capture market share in tea and other segments. Its expanding 'growth portfolio,' including acquisitions like Organic India, contributed to a 29-30% year-on-year revenue increase in the December quarter. The company employs tactical, geography-specific pricing to balance premiumisation and volume growth, with analysts like Nuvama maintaining a positive outlook and a target price implying 35% upside.