Shaily Mehrotra Highlights Science-Backed Skincare and Long-Term Brand Credibility

Shaily Mehrotra, co-founder and CEO of Fixderma and judge on Shark Tank India, emphasizes the importance of science-backed skincare and long-term brand credibility. Founded in 2010, Fixderma focuses on clinically tested products addressing real skin concerns, gaining trust from over 15,000 dermatologists and expanding globally. Mehrotra highlights shifting consumer behavior toward ingredient transparency and loyalty based on product performance rather than trends or marketing hype, advocating for foundational strength over short-term profits in brand building.