ITC Acquires Remaining Stake in Sproutlife Foods for Rs 645 Crore
ITC Ltd has acquired the remaining 52.5% stake in Sproutlife Foods Private Ltd, the maker of the Yoga Bar brand, for approximately Rs 645 crore, making it a wholly owned subsidiary as of September 28, 2026. This acquisition aligns with ITC's strategy to expand its future-ready foods portfolio. Sproutlife Foods, incorporated in 2015, reported a turnover of Rs 452 crore in FY26, up from Rs 200 crore in FY25 and Rs 108 crore in FY24. No regulatory approvals were required for the transaction.
First-hand measurement across 5 sources
We measured how 5 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (53/100). Lens Score 36/100.
Outlets measured: theprint, inc42media, freepressjournal, moneycontrol, news18. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (50–55/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
news18 broke this story on 28 Sept, 05:02 pm. Other outlets followed.