Global Firms Expand In-House AI-Driven Operations at India Centres
Global firms operating in India are increasingly shifting work in-house, leveraging artificial intelligence to boost productivity and reduce dependence on outsourcing partners. This structural change sees multinational companies expanding core functions such as engineering, product development, and analytics within their India centres. While mature global capability centres retain most technology roles internally to protect intellectual property, partnerships with IT service providers continue. Additionally, India's engineering research and development sector is focusing on embedding AI into physical systems, signaling evolving opportunities beyond traditional software services.