
Burger King has updated its iconic Whopper for the first time in nearly a decade, introducing a premium bun, creamier mayonnaise, and new box packaging to address customer feedback about the burger falling apart. The changes aim to enhance taste and presentation without altering the core recipe. The revamp has been rolled out across over 7,000 US outlets, with franchisees advised not to raise prices despite increased costs. Burger King emphasizes these refinements as a way to improve the customer experience and drive sales amid competitive pressures.
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