The Reserve Bank of India (RBI) plans to issue new regulations aimed at preventing the mis-selling of financial products and services. These norms will cover advertising, marketing, and sales practices by regulated entities. The RBI also highlighted ongoing efforts to combat digital fraud through enhanced customer protection measures, robust internal controls, and initiatives like MuleHunter.ai and a digital payments intelligence platform to identify and prevent fraudulent transactions. A review of existing limited liability rules for unauthorized electronic transactions is also underway.