Study Finds Majority of Indian Listed Companies Use Dark Patterns, Calls for SEBI Action
A LocalCircles study found that over 95% of publicly listed Indian companies with consumer-facing online platforms use dark patterns—digital design tactics that manipulate consumers into decisions favoring companies. These include hidden charges, difficult subscription cancellations, and misleading pricing. The study, based on consumer complaints and AI detection, identified only a few firms as dark pattern-free. This has led to calls for the Securities and Exchange Board of India (Sebi) to require companies to declare themselves free of such practices before listing or continuing to list.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. Coverage leans balanced overall (Left 10%, Centre 85%, Right 5%). Overall sentiment is neutral (50/100). Lens Score 37/100 — moderate-to-low public interest.
Outlets analysed (first-hand measurement by TBN's Bias Engine):
- indianexpress— balanced framing, neutral sentiment
- indiatoday— balanced framing, neutral sentiment
AI Analysis
The articles present perspectives focused on consumer protection and regulatory oversight without partisan framing. They highlight concerns from consumer advocacy groups and regulatory bodies like Sebi and CCPA, emphasizing the need for stricter rules. The coverage reflects a regulatory and consumer rights viewpoint, with no evident political party alignment or ideological bias.
The overall tone is critical of the widespread use of dark patterns, emphasizing consumer disadvantage and deceptive practices. However, it remains factual and measured, focusing on study findings and regulatory responses rather than emotive language. The sentiment is predominantly cautionary and concerned, advocating for increased transparency and oversight.
How 2 sources covered this story
Each source's own headline, political lean, and sentiment — so you can see framing differences at a glance.