Zepto Launches Real Lens to Display Live Photos of Fresh Produce Before Purchase

Zepto has introduced Real Lens, a new in-app feature allowing customers to view timestamped photographs of fresh fruits and vegetables at their nearest dark store before ordering. This aims to address quality concerns common in quick commerce, where produce often travels 2-3 days before delivery. Unlike packaged foods, loose fresh produce lacks freshness disclosure norms under FSSAI. Real Lens complements Zepto's efforts to improve fresh produce offerings amid ongoing consumer complaints about inconsistent quality.