Imported Whisky Sales in India Slow for Second Consecutive Year in 2025
Imported whisky sales in India slowed for the second consecutive year in 2025 across Scotch, Irish, Japanese, and American categories, signaling a moderation in discretionary spending after a post-pandemic premium spirits boom, according to IWSR data. Scotch whisky grew 5%, down from 6% in 2024, while Irish whiskey growth declined sharply to 21% from 58%. Despite this slowdown, industry leaders like Diageo note that consumer interest in premium spirits and the premiumisation trend remain strong, with long-term sustainable growth expected.