Cupid has received board approval to establish its first manufacturing facility outside India in Saudi Arabia. This move aims to support the company's FMCG growth strategy, enhance regional supply capabilities, and improve market presence in the Gulf Cooperation Council (GCC) region. The project, to be funded by internal accruals, is expected to deepen Cupid's global FMCG footprint and service efficiency. The announcement led to a significant rise in Cupid's stock price, reaching an all-time high.