Aptronix Launches Exchange Program to Offset Higher iPhone 18 Prices in India
Apple's iPhone 18 Pro and iPhone 18 Pro Max launched in India with starting prices of ₹1,64,900 and ₹1,79,900 respectively, marking a significant price increase. To ease the upgrade cost, Aptronix offers a Limitless Exchange program allowing customers to trade in multiple old devices, including non-working ones, across brands. Customers can bring up to 10 devices per visit, receiving trade-in value or gift vouchers for eligible dead devices, which are then recycled responsibly, making the new iPhone more accessible.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 39/100.
Outlets measured: businessstandard, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 24 Sept, 12:28 pm. Other outlets followed.