FMCG Veteran Suresh Ramachandran Launches GTM Playbook for Consumer Businesses
FMCG industry veteran Suresh Ramachandran has launched his first book, "My Way Is the SURE Way," offering a practical go-to-market (GTM) playbook for founders and sales leaders of consumer businesses in the 100-400 crore range. Drawing on three decades of experience, the book introduces the SURE framework—Segment, Understand, Reach, and Execute—to guide sustainable growth through market prioritization, consumer insight, effective distribution, and disciplined execution in a competitive FMCG landscape.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 30/100.
Outlets measured: businessstandard, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 21 Oct, 10:06 am. Other outlets followed.