Senco Gold to Acquire 68% Stake in Melorra Parent Company for Rs 68 Crore

Senco Gold Limited has approved a Rs 68 crore investment to acquire a 68% stake in August Jewellery Private Limited, the parent company of the fast-fashion jewellery brand Melorra. The acquisition, expected to complete by April 30, 2026, aims to enhance Senco Gold's digital and omnichannel presence targeting younger consumers. Melorra, established in 2015 and operating 21 stores across India, reported a turnover of Rs 33.24 crore in FY25. The deal is structured as a primary equity infusion, making AJPL a subsidiary of Senco Gold.