India's E-Commerce Market Projected to Nearly Double by 2030 Amid Offline Retail Growth

India's e-commerce market, currently valued at USD 120-140 billion, is projected to nearly double to USD 280-300 billion by 2030, according to a Boston Consulting Group report. Despite rapid online growth, e-commerce accounts for only 7-8% of total consumer spending, while offline retail remains resilient with 13-14% annual growth. The market is evolving into a multi-channel landscape, with 300 million online shoppers expected to reach 440 million by 2030, including significant rural and female participation. Growth is driven by both e-retail and faster-expanding e-services, alongside quicker brand scaling enabled by digital platforms.