Durex Introduces Smooth Glide Condoms with Enhanced Lubrication for Comfort
Durex has launched its new product, Durex Naturals Smooth Glide condoms, featuring twice the amount of water-based lubricant to enhance comfort during sex. This innovation addresses vaginal dryness, a common cause of discomfort for one in three women, as highlighted by the Durex Global Sex Survey 2024. The brand's campaign, introducing the term 'Ahgasm,' aims to raise awareness about distinguishing discomfort from pleasure, promoting comfort as a key aspect of sexual wellbeing. A promotional film uses a water slide metaphor to illustrate the improved experience.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 33/100.
Outlets measured: businessstandard, thehindu, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 21 Jul, 06:55 am. Other outlets followed.