Durex Introduces Smooth Glide Condoms with Enhanced Water-Based Lubrication
Durex has launched its Naturals Smooth Glide condoms featuring twice the amount of water-based lubricant to enhance comfort during sex, addressing vaginal dryness which affects one in three women, according to the Durex Global Sex Survey 2024. The product aims to reduce discomfort and improve intimacy by complementing natural lubrication while maintaining condom effectiveness. The launch includes a campaign highlighting the difference between discomfort and pleasure, emphasizing comfort as a key aspect of sexual wellbeing.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (72/100). Lens Score 33/100.
Outlets measured: businessstandard, thehindu, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 21 Jul, 06:55 am. Other outlets followed.