India's telecom sector is witnessing a shift in focus from overall subscriber additions to active user growth, as analysts highlight that not all additions translate to revenue. Jio has gained active subscribers for nine consecutive months, narrowing the gap with Bharti Airtel, whose active subscriber base saw losses. This trend suggests Jio is gaining user engagement, challenging Airtel's historical advantage in subscriber quality and lower dormancy. Jio's gains are notably in B- and A-circles, while Airtel experienced losses in C-circles.