Nepal aims to boost tourism by focusing on the ASEAN market in 2026, designating it as "Nepal ASEAN Tourism Year." This initiative follows a successful 2025, which saw nearly 1.16 million foreign tourist arrivals, including over 107,000 from ASEAN countries. The Nepal Tourism Board plans to promote Buddhist, spiritual, nature, culture, adventure, and wellness tourism to attract Southeast Asian visitors. Strategies include projecting Nepal as a peaceful destination, adopting AI in administration, and enhancing personalized visitor experiences.