Haier, a global IoT ecosystem brand, has partnered with football club Paris Saint-Germain (PSG) for a New Year campaign. The initiative featured PSG stars in a television commercial displayed on screens in 13 global cities, aiming to convey a shared champion spirit of excellence and global connection. The collaboration highlights Haier's pursuit of innovation and user experience, drawing parallels with PSG's performance standards. Haier reported global operating revenue of USD 55.9 billion in 2024 and has led the global major appliance market for 16 consecutive years.