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Bharti Airtel Discontinues Four Prepaid Plans, Raises Entry-Level Price to Rs 349

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Bharti Airtel Discontinues Four Prepaid Plans, Raises Entry-Level Price to Rs 349

Analysed 13 Aug 2026·21 sources analysed·New Delhi, India·Business
Bharti Airtel Discontinues Four Prepaid Plans, Raises Entry-Level Price to Rs 349PreviousNext

Bharti Airtel has discontinued four prepaid plans priced at Rs 299, Rs 579, Rs 619, and Rs 649, replacing the popular Rs 299 plan with a Rs 349 pack that offers more data but costs about 16% more. This move aims to simplify Airtel's prepaid offerings and increase average revenue per user (ARPU) without a broad tariff hike. Analysts view this as part of a broader industry trend toward higher tariffs, with potential follow-up by rivals Vodafone Idea and Reliance Jio. Airtel emphasizes restructuring pricing architecture to support sustainable growth amid rising data usage and network investments.

Sentiment
52%
TBN's observations

First-hand measurement across 15 sources

We measured how 15 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (52/100). Lens Score 43/100.

Outlets measured: moneycontrol, news18, mint, thefinancialexpress, theprint, businessstandard, economictimes, moneycontrol, and 7 more. See how each one headlined and framed the same story in the source comparison below.

AI analysis of 15 sources · Published under editorial oversight by The Balanced News
Analysed 13 Aug 2026· How this analysis is produced· Editorial standards· Corrections

AI Analysis

Sentiment — Neutral (52/100)

Sentiment was consistent across outlets (48–65/100), indicating broadly factual reporting rather than editorialising.

Coverage timeline

thefinancialexpress broke this story on 12 Aug, 01:40 pm. Other outlets followed.

12 Aug, 01:40 pm15 sources · 21 h13 Aug, 10:13 am
AI analysis by the TBN Bias Engine · beat methodology byMrunal Wange· Business & Economy Editor· editorial standards byOjas Kale
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  1. 1
    thefinancialexpress12 Aug, 01:40 pm
    Airtel drops Rs 299 plan in Arpu push
  2. 2
    economictimes12 Aug, 01:55 pm
    Airtel rationalises prepaid portfolio, move seen lifting tariffs by 3-4
  3. 3
    businessstandard12 Aug, 02:30 pm
    Airtel removes long-validity prepaid plans, keeps headline tariffs steady
  4. 4
    mint12 Aug, 02:34 pm
    Mobile bills set to rise as Airtel scraps 299 entry-level plan Mint
  5. 5
    freepressjournal12 Aug, 02:50 pm
    Airtel Withdraws Four Prepaid Plans, 299 Users Face Shift To Costlier Options
  6. 6
    thetelegraph12 Aug, 03:23 pm
    Airtel drops Rs 299 pack, pushes subscribers to more expensive Rs 349 plan
  7. 7
    moneycontrol13 Aug, 04:19 am
    Bharti Airtel stock slips nearly 1 : Citi bullish as prepaid plan rationalisation may boost ARPU; check target price- Moneycontrol.com
  8. 8
    moneycontrol13 Aug, 05:41 am
    Airtel's tariff rejig sets stage for Vodafone Idea to follow, lift ARPU- Moneycontrol.com
  9. 9
    economictimes13 Aug, 05:52 am
    Will Bharti Airtel's ARPU increase after scrapping Rs 299, other popular prepaid plans? What JM Financial says
  10. 10
    businessstandard13 Aug, 05:53 am
    Airtel's tariff plan changes may benefit Vodafone Idea more: Analysts
  11. 11
    theprint13 Aug, 07:21 am
    Airtel ends all prepaid mobile plans offering 1.5 GB data per day with unlimited calls
  12. 12
    thefinancialexpress13 Aug, 08:33 am
    Airtel discontinues entry data plan: How Rs 5 ARPU boost add Rs 21 to valuation? JM Financial expects Jio, Vodafone to follow
  13. 13
    mint13 Aug, 09:15 am
    Broader tariff hike expected later this year despite Airtel's stealth price increase, analysts say Mint
  14. 14
    news1813 Aug, 09:50 am
    Airtel Prepaid: 4 Plans Quietly Removed; The 56-Day Validity Recharge Now Costs Rs 259 Extra
  15. 15
    moneycontrol13 Aug, 10:13 am
    Airtel discontinues Rs 299, Rs 319 and other prepaid plans: Here's the complete list- Moneycontrol.com

Who's involved

Institutions and figures named across source coverage.

Corporate
Vodafone Idea LimitedReliance Industries LimitedBharti Airtel Limited

Story context

Category
Business
Location
New Delhi, India
Sources analysed
21
Last analysed
13 Aug 2026
Key entities
Prepay mobile phoneBharti AirtelIndian rupeeAverage revenue per userTelecommunicationsIndia5GJioTariffTelephone companyVodafone IdeaGopal Vittal