Warren Buffett has lauded Apple CEO Tim Cook, stating Cook has generated more profits for Berkshire Hathaway than Buffett himself. Buffett described his investment in Apple, initiated in 2016, as one of his career's smartest moves. He views Apple as a consumer brand akin to Coca-Cola, praising its product loyalty and Cook's development of the company post-Steve Jobs. Buffett emphasizes the importance of long-term investment over market timing.