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Silverpush and Epitaph Group Win Cannes Lions 2026 Awards for Kids Help Phone Campaign

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Silverpush and Epitaph Group Win Cannes Lions 2026 Awards for Kids Help Phone Campaign

Analysed 29 Jul 2026·3 sources analysed·Canada·Business
Silverpush and Epitaph Group Win Cannes Lions 2026 Awards for Kids Help Phone CampaignPreviousNext

Silverpush, a contextual intelligence company, contributed to a Cannes Lions 2026-winning campaign by Epitaph Group and McCann Canada for Kids Help Phone, a Canadian charity. The campaign earned two Golds and one Silver in the Media Lions category for data use and audience insights. Silverpush's AI-driven contextual intelligence helped target young people consuming brand-unsafe content to connect them with mental health support, combining AI with human review to reach sensitive audiences effectively.

Sentiment
80%
TBN's observations

First-hand measurement across 3 sources

We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (80/100). Lens Score 35/100.

Outlets measured: businessstandard, thehindu, thetribune. See how each one headlined and framed the same story in the source comparison below.

AI analysis of 3 sources · Published under editorial oversight by The Balanced News
Analysed 29 Jul 2026· How this analysis is produced· Editorial standards· Corrections

AI Analysis

Sentiment — Positive (80/100)

Sentiment was consistent across outlets (78–85/100), indicating broadly factual reporting rather than editorialising.

Coverage timeline

thetribune broke this story on 29 Jul, 05:20 am. Other outlets followed.

29 Jul, 05:20 am3 sources · 79 min29 Jul, 06:38 am
AI analysis by the TBN Bias Engine · beat methodology byMrunal Wange· Business & Economy Editor· editorial standards byOjas Kale
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Next →
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  1. 1
    thetribune29 Jul, 05:20 am
    Silverpush Helps Epitaph Group Reverse the Algorithm to Win Big at Cannes Lions 2026 - The Tribune
  2. 2
    thehindu29 Jul, 06:04 am
    Silverpush Helps Epitaph Group Reverse the Algorithm to Win Big at Cannes Lions 2026
  3. 3
    businessstandard29 Jul, 06:38 am
    Silverpush Helps Epitaph Group Reverse the Algorithm to Win Big at Cannes Lions 2026

Who's involved

Institutions and figures named across source coverage.

Corporate
McCann CanadaEpitaph GroupSilverpush

Story context

Category
Business
Location
Canada
Sources analysed
3
Last analysed
29 Jul 2026
Key entities
Epitaph RecordsCannes Lions International Festival of CreativityKids Help PhoneCanadaAdvertisingVice presidentYouTubeTikTokWPP plcPR NewswireCTV Television NetworkRAI