Quick Commerce Platforms Drop 10-Minute Delivery Promise Amid Worker Safety Concerns

Following strikes and concerns over gig workers' safety, India's quick commerce platforms including Blinkit, Swiggy, and Zepto have agreed to drop the '10-minute delivery' promise after intervention by the Union Labour Ministry. While branding changes have been implemented, delivery workers report that operational pressures and incentive structures remain largely unchanged. Consumers largely support the move, prioritizing rider safety over ultra-fast delivery, though deliveries are expected to remain rapid due to dark store density rather than explicit time guarantees.