Kingfisher's Iconic Jingle Registered as Sound Mark in India

United Breweries Limited, maker of Kingfisher beers, has secured official registration of its iconic 'Oo La La La Le O' jingle as a sound mark in India. Registered in January 2024, the protection covers alcoholic and non-alcoholic beverage classes and lasts ten years, renewable thereafter. This marks a significant step in recognizing non-traditional trademarks under Indian law, highlighting the jingle's long-standing brand association since 1996 and enabling stronger enforcement against unauthorized use.