Epik Introduces 'Try and Buy' Model to Transform Indian Premium Retail
Epik, an Indian commerce company, hosted Epiklogue on September 18, 2026, gathering industry leaders to discuss the future of mass premium consumer retail. Epik offers a unique 'try and buy' model, allowing customers to test products at home or via live video with expert guidance before purchase. This approach combines human expertise with proprietary AI to enhance customer trust and reduce product returns. The company’s experience commerce engine manages demo units and customer matching, attracting partnerships with major multinational corporations.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (82/100). Lens Score 36/100.
Outlets measured: thetribune, news18. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (78–85/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
news18 broke this story on 24 Sept, 08:45 am. Other outlets followed.
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