Shark Tank India 5 Features Pet Brand Pitches and Investment in Nootie

In Shark Tank India Season 5, two pet brands, Smylo and Nootie, pitched to investors. Nootie's co-founder Akshay Mahendru emotionally responded to intense questioning, including about the Supreme Court's stray dog verdict in Delhi, which he called 'harsh.' Nootie promotes affordable pet food and community dog welfare, even offering Rs. 10 biscuit packs made with human-grade ingredients. Despite challenges, judges Namita Thapar and Anupam Mittal invested Rs. 1 crore for 4% equity, valuing the brand at Rs. 25 crore.