World Gold Council Highlights Factors Supporting Gold's Continued Rally

Sachin Jain, Regional CEO (India) of the World Gold Council, highlighted at the India Today Conclave 2026 that gold's rally is supported by strong central bank buying since 2024 and rising investment demand in 2025. The global gold market has shifted from jewellery dominance to diversified demand, with developing markets accounting for over 70% of consumption. Central banks contribute around 20-22%, investment demand about 40%, and jewellery roughly 30%. Geopolitical tensions and weakening currency confidence continue to enhance gold's role as a safe-haven and long-term portfolio diversifier.