Younger Consumers Drive Growth in India's Luxury Jewellery and Watch Markets
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Younger Consumers Drive Growth in India's Luxury Jewellery and Watch Markets

India's luxury jewellery and watch markets are experiencing notable growth driven by younger consumers. Jewellery retailers report 37-51% revenue increases despite a 24% demand drop, fueled by sales of lightweight, affordable designs favored by buyers aged 25-45 and growing Gen Z interest. Similarly, luxury watch sales are rising over 50%, with affluent consumers in their twenties and thirties in Tier II cities treating watches as collectible investments. Market expansion is supported by rising incomes, high-net-worth individuals, and trade policies reducing import duties.

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